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9.2 Key Opinion Leaders (KOLs) Program

The KOL program focuses on engaging influential figures with established audiences in
the blockchain space, enhancing the project’s visibility through credible voices. KOLs
are carefully selected based on audience size, engagement rates, and alignment with
the NNN project’s goals.

  • KOL Onboarding and Criteria:

    • KOLs are invited to join the program based on their social reach, typically
      requiring a minimum audience size of 10,000 followers and an average
      engagement rate of at least 5%.
    • KOLs undergo a screening process to ensure alignment with the project’s
      mission and to verify their reach metrics, ensuring that selected individuals
      have a genuine impact.

  • Reward Structure for KOLs:

    • Base Commission: KOLs earn a 10% commission in USDT on
      referred investments, providing a solid incentive for their promotional
      efforts.
    • Performance-Based Bonuses: An additional 5% bonus in USDT is
      awarded if the KOL achieves a minimum engagement rate of 5% on posts
      promoting the presale. This bonus incentivizes KOLs to create
      high-quality, engaging content.
    • High-Engagement Bonus: For KOLs who exceed an engagement rate of
      10%, an extra 2% in USDT is awarded on top of the base commission and
      performance bonus. This further rewards KOLs who consistently drive
      meaningful interactions.
    • Custom Content Support: KOLs receive exclusive access to branded content
      and media kits, which include graphics, official project materials, and talking
      points. This support ensures consistency in messaging and provides KOLs
      with professional resources to enhance their promotional efforts.

Collaboration Strategy
Our approach to collaborating with these KOLs includes:

  • Customized Content Creation: Developing tailored content that resonates with
    each KOL's audience, highlighting NNN's unique value propositions and benefits.
  • Exclusive Access and Previews: Providing KOLs with early access to NNN
    features and developments, enabling them to share firsthand experiences and
    insights with their followers.
  • Joint Events and AMAs: Organizing live sessions, such as Ask Me Anything
    (AMA) events, where KOLs can interact with their audience about NNN,
    addressing questions and generating excitement.